16 January 2025
Deadline is reporting that a third trailer for Mickey17 is about to drop:
Which leads us to the much-delayed $80M Mickey 17, Oscar winner Bong Joon Ho’s next movie that was finished in January 2023 and has changed release dates four times (March 29, 2024, followed by January 31, 2025, Easter weekend April 18, and finally March 7). Bong gets final cut and has been working on the ideal cut, collaborating with the studio on its suggestions. Tracking services are concerned that the first two trailers didn’t exactly set the world on fire
While two trailers have generated more than 41M views per social media analytics firm RelishMix, the trailer’s viral rate is low at 6:1 next to Superman‘s massive 317:1 and Minecraft‘s 50:1. At the same time, when it comes to director Bong, the filmmaker has few box office comps, his highest being his multi-Oscar-winning Parasite at $262M. Much like Robert Eggers found a growing fanbase in Nosferatu, the hope is that Bong will experience a similar boom. Tracking sources tell us that the movie’s draw rests largely on star Robert Pattinson’s shoulders, and the new release date allows The Batman actor to promote the project. A third trailer will drop soon in an attempt to reignite the campaign for the film about the comedic astronaut who dies several times.
