Esquire UK interviewed Rob on the release of the new Dior Homme. Here is what Rob had to say. You can read the full article to catch up on what Francis Kurkdjian had to say on creating the scent:
Esquire: Hello Robert. Who is the character you play in the new promotional film for Dior Homme Parfum?
Robert Pattinson: I guess it’s a continuation from the first campaign in 2013. The original character was someone who’s really listless. There’s a kind of aggressive longing. Of not really fitting in anywhere. [The team] were drawing from archetypal characters: James Dean and Marlon Brando. My character wants to experience everything. He’s never quite at home. He’s trying to define himself in quite a passionate way. And I think as the campaigns have progressed he’s become more romantic and sensual.
Your job is to sell a sense (smell) by creating a feeling and an atmosphere within a commercial. That’s quite a strange gig. Does the scent inform that?
Robert Pattinson: I mean, I’m absolutely atrocious. I’ve realised over the last few hours how bad I am about talking about scent at all [we are speaking at the end of the day, during which Pattinson and Kurkdjian have been doing multiple interviews]. I do have the ability to turn my sense of smell on and off, though – which I find quite a useful skill. It’s interesting to see how Francis approaches his work. The scent was developed a long time before any of the campaign came around. So, yeah, I guess it’s all just really a response to Francis’s work.
Robert Pattinson isn’t new to this. And by this, we mean Dior Homme Parfum and all the sexy, ambery energy that comes along with it. “We have been together for longer than a decade,” the actor says with a laugh on a fall morning. “This was before everybody was working with a fragrance.”
When describing Homme, which was recently re-invented by the fashion house’s creative director of perfumes Francis Kurkdjian, Pattinson says “the scent feels like more of an aura than spraying some perfume on.” With notes of iris flower, vetiver, patchouli, and amber, it’s something he likes to spray on for moments when he’s looking to make a good first impression. Like when he met with director Bong Joon-ho, director of his upcoming project Mickey 17, set to be released in March of this year. “Bong is one of maybe five directors in the world who have his level of expertise and influence. He is a really special artist.”
The actor also points out he’s not new to the more daring moments of the scintillating advertisement for Homme, which involves him riding a motorcycle on a beach. “I learned how to ride a motorcycle for Batman, so when Dior asked if I could ride, I said yeah. Well, I could sort of ride a motorcycle-ish. But even trying to even start a motorcycle in wet sand is literally impossible. I just thought, ‘I’m going to die on this.’”
Add the girl in his arms (literally) and Pattison just has to laugh. “If the Dior man can do this easily, well it’s very impressive.”
Dior posted this great little video of Rob revealing what goes on behind the scenes of the new Dior Homme campaign whilst being driven around in a New York taxi (again how does one apply for a job like this).
It seems to be raining Rob and we haven’t had that happen for some time. I’m not complaining just out of practice! These great photos were shot by Alisdair McLennan.
Rob surprised us by turning up to the Dior Spring/Summer 2025 Menswear Show in Paris today. Looking dashing as usual. It’s so good to see your face Rob.
Watch our interviews with Rob. You can check out our other interviews with David Michod, Liz Watts & David Linde at our dedicated film page for The Rover
Release Date: 17 July 2026. | Filming January to April 2025 (UK,Check out all upcoming information at our dedicated Film Page by clicking on News below
Information for all of Robert's past films can also be found at RPAU's individual film pages by clicking photo below.
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