In addition to a lovely new photo of “Dior Rob”, Elle France gives us more background on the “What Would You Do For Love” video and #DiorLoveChain initiative. Each time a person continues the chain, $1 will be donated to WE Charity. Click HERE to view our post with the original video.

The Charitable Cause Behind #DiorLove Chain

“What about you? What would you do for love? The idea of ​​the love chain is to answer this personal question but also universal and essential, then to challenge its entourage, on the social networks, so that an immense chain is constituted. At the initiative of Natalie Portman and Maison Dior, $ 1 will be donated to WE Charity, the charity division of WE Movement. This Canadian association now forms a global network of several million people, all of whom initiate and support actions designed to bring about profound social change. Today, we have more than 200,000 children supported in education programs, 30,000 women who have achieved financial independence and nearly one million people who have benefited from access to safe drinking water and medical care.

To enter the Love chain, film the answer to the question “And you, what would you do for love? “Then post it on August 27th, accompanied by the #diorlovechain hashtag . The answer must be the name of one or more people dear to your heart who must answer your call and take over the “Dior Love Chain” by responding, in turn, to the question.

Source | via @LeRPattzClub