Rob has joined the UN’s Global Goals for Sustainable Development campaign, the biggest ever collaboration of campaigners, artists, sports stars, performers and companies unite to tell seven billion people in seven days “It’s Time To Change The World”

3rd September 2015

The Global Goals campaign was announced today with a bid to reach 7 billion people in 7 days with news of the Global Goals for Sustainable Development. This unprecedented effort is supported by a variety of campaigns including action/2015, Global Citizen and Project Everyone.

On 25th September at the UN, 193 world leaders will adopt the Global Goals, a series of 17 ambitious goals to end poverty, fight inequality & injustice and tackle climate change for everyone by 2030. The Global Goals campaign aims to both make the goals famous and to push for their full implementation. If the goals are famous – if people care about what has been promised by the politicians, it greatly increases their chance of being implemented.

So today the campaign along with the UN is calling on everyone to help make the goals famous and ensure they become a reality:

• Add your voice to a cast including A R Rahman, Ashton Kutcher, Bill and Melinda Gates, G.E.M., Gilberto Gil, Jennifer Lawrence, UN Messenger of Peace Lang Lang, Meryl Streep, Malala Yousafzai, One Direction, Her Majesty Queen Rania Al Abdullah of Jordan, Richard Branson, Robert Pattinson, Robert Redford, Professor Stephen Hawking, UN Messenger of Peace Stevie Wonder for the crowd sourced film We the People written by Richard Curtis and Mat Whitecross and unveiled on the Google Homepage when the Goals are adopted on the 25th September. wethepeople.globalgoals.org and available in the Video Library at www.globalgoals.org/media-centre.

You can view a detailed explanation of the compaign’s goals HERE and the latest press releases in their entirety HERE.