IO Donna (Italy):

 “In the first image he (the British actor Robert Pattinson, the former vampire Edward in the Twilight saga) is a skyscraper above (left) . In the second frame, is with her (the model Camille Rowe) bathroom (pictured on page 2). Then, snapshots, all black and white, successive pressing : flashbacks of a party , the race in the car on the beach, dip in the pool (clothes). No matter the place: it could be New York or Paris, the first day of spring or the last year. Counts the history, important. The close-ups capture the energy of youth, the momentum of the attraction, passion. Strong emotions that stop last time (in color) of the film: he, the ideal man, sexy and charismatic. And his ally, Dior Homme, a fragrance that, as stated by François Demachy, Dior Parfumeur et Createur, defies all the clichés of masculinity: ” Explore a new virility , immediate and yet complex.” Unique and singular, as the film by Romain Gavras, son of art director Costa. We asked him to tell us about the film by Dior Homme.

Where did the inspiration for the video? 
Working closely with the team of Dior. Hundred lifetimes in a day and the words of James Dean : ” Dream as if you’ll live forever. Live as if you were to die today. ” The result is a character who goes through emotions and different places . Then, with the cinematographer André Chemetoff and production designer Jean -Michel Bertin , we looked for the best visual grammar to tell this story fragmented.

How would you describe the man Dior Homme? 
The man who is a man we want to represent light, at ease in any situation. It could be on a deserted beach , in a luxury hotel or in an empty house in which he has just moved : it would always be himself. We wanted to move away from the stereotype of the successful, rich and arrogant , and that is why we have added details such as the car eighties that leads to a certain point. The woman is another great way to characterize a man : that the video is a simple girl , who dressed in a showy.

He tells an anecdote, a particular story happened on the set?
We shot in Brooklyn, Rockaway Beach , immediately after the hurricane. Looking at the scene of the beach, you can note their signs, for example, the very high sand or cabins destroyed , which give the image looked strange , unexpected, in a video for a luxury perfume. Oh, and we also ended up in the sea with the car … It took two boats and a tractor to bring it dry!

The main difficulty ? 
Probably the fact of having to take in so many places at once. We had to run all over New York with Rob, who is a big star in Hollywood, dodging paparazzi and all the rest, not to reveal the images of the campaign prior to submission. Also, before you know Rob had no idea how it would go because we were waiting hectic, very active, and sometimes the actors do not like working under pressure. But he was great, he gave more than he asked , was with me one hundred percent . In addition, during the shoot, we had great fun. 

What is your favorite scene? 
I really like the part on the beach, was the first scene we shot . During the first shot is always something interesting happening at that moment if you know what you had in mind will work or not. It was very nice to hear that it would work. 

How was working with Rob?
Rob is extremely curious, is leaving the phase of the “poster boy” of Twilight to play more mature roles . Is already making interesting choices and courageous. Speaking as a director, I can say that he is an actor with which it is very easy to work , able to give so much .”