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Holy Moly – this guy just keeps getting better with age. It’s been some time since we had a new Dior photoshoot and now Rob is the star of the new DIor Icons Menswear Line – realistically how could he not be!

From WWD:

Known for his elaborately embellished designs inspired by the Dior haute couture archive, Kim Jones wants men to know he is down with quiet luxury too.

Hot on the heels of his denim capsule collection, the label’s artistic director of menswear is introducing a collection of timeless wardrobe essentials known as Dior Icons. Think tailored coats, cashmere sweaters and minimalist wide-leg pants, mixed with more casual pieces like a leather bomber jacket and jeans.

The line is launching on Dec. 1 in Dior boutiques, in tandem with an advertising campaign starring brand ambassador Robert Pattinson.

“I talked about clothing and fabrication with Robert a lot because he has a huge interest in fashion. I thought it would be perfect for him to wear Dior Icons because we discussed it in the conception of the collection. He is a good friend of mine so it seemed it would be nice for him to model in it,” Jones said in a statement.

You can read more at the link above.

Advertising campaign launching 1 December you say – it really is beginning to feel a lot like Christmas.

Another great shoot by Alisdair McLennan. Remember the one he did for The Lighthouse and Esquire UK